Asilia

Asilia is one of East Africa's defining luxury safari companies — the kind of operator UK trade partners reach for when a guest wants a genuinely high-end Kenya or Tanzania experience without the heavy-footprint feel of a big lodge. The portfolio of camps and lodges sits across the most important wildlife regions of both countries: the Masai Mara, the Serengeti, Ngorongoro, Ruaha, the Selous, Tarangire, the Highlands of the Ngorongoro Crater rim, and beyond.

The defining quality across the portfolio is intimacy and craft. Camps are deliberately small, often six to eight tents. Guiding is the centrepiece rather than the décor. Walking safaris, mobile camp options, and proper night drives where the conservation rules permit — these are the things Asilia is genuinely known for. Properties such as Sayari Camp on the northern Serengeti, Olakira and Ubuntu mobile camps following the Great Migration, Namiri Plains in the eastern Serengeti, and Encounter Mara in Naboisho Conservancy are mainstays of UK luxury East Africa programmes.

Conservation is structurally embedded. The company is a B Corp, and Asilia is a long-standing supporter of conservancies, community partnerships and habitat protection across both countries — including the founding of new conservancies in areas where wildlife corridors needed protecting from commercial pressure. For UK trade, this matters: more clients are asking specifically about how their safari money is spent on the ground, and Asilia answers that question concretely.

At AATE 2026, the Asilia team will be in London to talk through 2026/27 Migration camp positioning, new openings, and how UK programmes are pricing the increasingly popular twin-country Kenya–Tanzania circuits.