Africa In Your Hands

Africa In Your Hands is a UK-based representation specialist run by Sheree, focused on bringing carefully selected African properties into the UK travel trade. The proposition is straightforward: small enough to give every client genuine attention, experienced enough to know what UK product managers actually want to see, and personal enough that the relationship between property and rep is built directly between the people doing the work.

The current portfolio is anchored by Kishindo Private Game Reserve — a private South African reserve where the wildlife, the lodge experience and the conservation story all matter equally. Africa In Your Hands handles the UK trade engagement for Kishindo: market positioning, agent training, FAM trips, and the day-to-day of getting a property visible and bookable in a market that is famously difficult for owner-operated reserves to crack on their own.

The company belongs to a particular school of UK representation — one that prizes long, calm relationships with a smaller number of properties over the broader-but-shallower model. For UK buyers, that means dealing with someone who knows every guide, every owner, every quirk of the operation, and who can answer specific questions about availability, rates and routings without having to chase three layers of admin.

At AATE 2026, Sheree will be at Pall Mall to introduce Kishindo to the UK trade in person. For agents and operators looking to add a distinctive South African Big Five reserve to a Cape, Garden Route or Kruger combination, the conversation starts there.