Radisson

Radisson Hotel Group is one of the largest international hotel groups operating across the African continent, with a fast-growing portfolio under the Radisson Collection, Radisson Blu, Radisson, Park Inn by Radisson and Radisson Individuals brands. The group has been one of the most active international hotel operators in announcing new African openings over the past several years, including major expansion across North, West, East and Southern Africa.

For UK trade partners, the importance of Radisson's African presence is the consistency it offers in cities and gateway destinations where the international branded supply has historically been thin. Cape Town, Johannesburg, Nairobi, Addis Ababa, Lagos, Marrakech, Cairo, Tunis, Dakar, Lusaka, Maputo — each is now a meaningful Radisson presence, with the international service standards, technology, loyalty programme and corporate accessibility that some clients specifically want when transitioning between cities or before/after a safari.

In the wider Africa context, Radisson properties often play the role of "the airport hotel" or "the city stopover" within a longer tour-operator itinerary — the practical first or last night before guests fly into camp. The group's scale also makes it a meaningful player in the meetings, incentives and corporate travel side of the African market — including conferences, corporate events and government summits that increasingly use Radisson-branded venues.

At AATE 2026, the Radisson team will be at Pall Mall to introduce UK buyers to the latest African additions to the portfolio and the meetings/incentives proposition that increasingly sits alongside the leisure offering.