3Sixty Luxury Marketing

3Sixty Luxury Marketing is a UK-based representation specialist offering bespoke sales and marketing services for luxury hospitality brands in Southern Africa. Founded by Ian Anderson and based in Henley-on-Thames, the company is small by design — the team works closely with each property they take on, treating representation as a long-term partnership rather than a transactional service.

Sales Director Fern Montgomery brings over 10 years of luxury hospitality experience to the team and is a familiar face across the UK and Ireland trade. The 3Sixty portfolio leans firmly into the deluxe end of the market with a strong focus on conservation: Sabi Sabi Collection, Grootbos Private Nature Reserve, Steenberg Hotel & Spa, Sun International's, The Palace of the Lost City, The Maslow Sandton, The Maslow Time Square), the Boardwalk Hotel, Desert & Delta Safaris in Botswana and Kuzuko in the Eastern Cape.

The company's strength lies in genuine market knowledge and the kind of long relationships that take years to build. Where bigger reps run mailshots, 3Sixty runs FAM trips, sets up product training, and handles the personal introductions between hotel teams and the tour operators who will eventually contract them. They are a member of ATTA and are well known across UK luxury safari sales circles.

3Sixty will be at The Annual Africa Tourism Evening representing the same Southern African portfolio they have championed for over a decade — a chance for UK buyers to spend an unhurried evening with a rep team that knows their properties inside out.